Every the day a new technology surprises us with its immersive
successes
and one of the popular technologies among them is Blockchain. This technology has
offered massive benefits to the various sectors. But have you ever wondered how
this technology helps the advertising industry? Well, if not, then today in
this article, we discuss how Blockchain solutions have now ruled the advertising industry.
With
the name Blockchain, people generally relate it with Bitcoin,
a cryptocurrency, but it is not limited only to that. So, what exactly is
Blockchain? Here we tell you in precise; it is a distributed ledger technology
that is used to keep financial transactions. It is considered as a type of
spreadsheet that carries information about the transactions. It is preferable
as it does not require any master control and offers a secure environment to the
users.
So,
how Blockchain technology will be helpful for the Advertising
sector?
Currently,
we all can easily witness scandals of a privacy breach and
ad-frauds every day. Today, these scams have become one of the expensive issues
that businesses face. If we talk about the frauds in this sector, then the advertising
industry has witnessed an income loss of around $6.5 billion in 2017. It is
vast, and honestly, the advertisers usually spent their money on intermediaries
and ad fraud costs. They do not want to spend much on real-time viewers.
Now the question arises- Can Blockchain help to overcome these ad scams?
Well,
one should never believe the hype, but certain things prove
that this technology can help the digital marketing industries in reducing ad
frauds. We all know that each Blockchain transaction has a unique code that we
identify as a hash. So, the blockchain-based solution can tackle the
unnecessary mark-ups of the advertising industry.
With
this technology, companies can create a unique payment protocol that offers
complete transparency of transactions between the producers and the advertisers.
It forms a new cryptocurrency driven network that quickly detects and decreases
the frauds at a level. However, with Blockchain, the publishers have their
hands-on data without any interference from the middle channels.
Moreover,
Blockchain also helps the companies to enhance their Brand’s
credibility as it only keeps real-time reviews and ratings about the product.
It disregards all the false feedback and helps to build a trust factor among
the target users.
Here
are a few features of the Blockchain and how they can ensure reliability while
buying, publishing, and reporting on ad campaigns-
•
Unchangeable recordkeeping
•
Users authentication
•
Information sharing
How will Blockchain help the End Users in Digital Marketing?
Today, one of the biggest challenges that the customers face with companies is reliability. Yes, it is challenging for the consumers to keep trust in the companies regarding their information security and other factors. Here we suggest some of the benefits blockchains offers to the customers-
•
Customize Ad delivery
•
Loyalty Programs
•
Rewards per Ad view
•
Data security
•
Incentives and Discounts
• Boost Customer Engagement
How will Blockchain help marketers in Digital Advertising?
It
is the most challenging for companies to keep their customers engaged with
their business platform. Here are some benefits, Blockchain offers to the
marketers-
•
Ad Buying and selling without the middlemen
•
Fraud prevention and provides transparency in the Ad supply chain
•
Targeting the right audience
•
Data management
•
Customize ad delivery
•
Social media ads
•
Data safety
•
Ad-verification
•
Ad automation
•
Content management
•
Improved Cost and Operations Efficiency
•
Boosts for the Brand
• Smart Contracts
Have you wondered- How this technology has made a difference in the advertising industry?
Here
we suggest some of the thrilling, vital points where the Blockchain technology
serves as an immersive solution-
•
A brand-new way to share rewards
•
An optimized advertising value chain
•
Blockchain-verified data for consumer intelligence
•
Custom audience segments for targeted content delivery
•
Serverless architecture for better-performing e-commerce
Wrapping up
This
new technology indicates where the advertising industry is headed in the
upcoming future. We will surely see more transparent, more controllable and
more options. All these new changes will ride the digital advertising economy
in a new direction. The technology comes up with an opportunity of digital
affirmation which offers the safety and security to the users and advertisers
on the leading digital platforms.
Today, each party wants that their data is being used in the same way as they intend and their advertisements are published in the same way as they want to deliver it. Blockchain technology will soon play an influential role in a network growth.
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